Our expertise
Thank you for reading this post, don’t forget to subscribe!Considered counsel.
Decisive execution.
Strategy, reputation and communications. Six areas of practice, with one exacting standard.
Practice 01
Crisis planning, auditing and preparedness
Anticipate pressure, establish a position and coordinate the response when timing matters.
Crisis & issues preparation
Assessment of communications risks and development of response plans, public statements and internal messaging. Coordination of spokesperson responsibilities, approvals and response timing.
- Issue assessment
- Response plans
- Holding statements
- Scenario preparation
Practice 02
Reputation & leadership
Shape how leaders, experts and public figures are understood by the audiences that matter.
Reputation & executive counsel
Communications advice for executives, founders, public figures and organisations. Services include public positioning, message development and communications planning for sensitive matters.
- Executive positioning
- Sensitive matters
- Message development
- Reputation management
KOL & thought leadership positioning
Positioning for key opinion leaders, founders, executives and subject-matter experts. Define a credible point of view, priority audiences and commentary themes for media, speaking opportunities and professional visibility.
- Expert positioning
- Commentary themes
- Profile review
- Visibility plan
Practice 03
Media & corporate communications
Build your media position and prepare the people who speak for your organisation.
Media strategy & press office
Development of media strategies and press materials, management of media enquiries, and preparation of spokespeople for interviews and public statements.
- Media relations
- Press materials
- Interview preparation
- Spokesperson coaching
Practice 04
Crisis communications
Manage communications around disputes, investigations and sensitive personal matters, in coordination with appointed legal advisers.
Crisis communications
Communications support for disputes, investigations and proceedings, coordinated with appointed legal advisers. Work includes public statements, media responses and stakeholder communications.
- Counsel coordination
- Public statements
- Media response
- Stakeholder messaging
Communications support only; legal advice remains with your appointed legal advisers.
Practice 05
Public affairs & stakeholders
Navigate public issues, policy conversations and the relationships that shape decisions.
Public affairs & stakeholder strategy
Stakeholder mapping, message development and engagement planning for policy discussions, public issues and organisational change.
- Stakeholder mapping
- Issues positioning
- Advocacy communications
- Engagement planning
Practice 06
Brand & strategic advisory
Define your narrative, assess your communications and plan the next stage of growth or change.
Brand positioning & communications
Development of brand narratives, campaign messaging and communications plans for launches, organisational changes and reputation recovery.
- Brand narrative
- Strategic campaigns
- Launch communications
- Reputation recovery
Brand & communications audits
An independent review of agreed website pages, profiles and communications materials against the brand’s objectives. Identify inconsistencies, positioning gaps and practical priorities for improvement.
- Brand consistency
- Channel review
- Message assessment
- Prioritised recommendations
Strategy consulting
Senior communications counsel for a defined business challenge, opportunity or decision. A structured working session establishes priorities, audience choices and a practical direction for the next phase.
- Strategic priorities
- Audience choices
- Channel direction
- Action memorandum
Brand messaging & narrative
A clear narrative and consistent messaging for a brand or spokesperson. Develop the core position, supporting proof points and responses to agreed questions for use across websites, presentations, announcements and interviews.
- Core narrative
- Message hierarchy
- Proof points
- Key questions
Campaign & launch planning
A communications roadmap for a defined launch, milestone or campaign. Establish the narrative, audiences, media angles, channel priorities and rollout sequence before delivery begins.
- Campaign concept
- Media angles
- Channel priorities
- Launch roadmap
How we work
From perspective to action.
01
Understand
Establish the facts, the context and the people who matter.
02
Decide
Define the position, priorities and sequence of action.
03
Deliver
Prepare and coordinate communications with your team and advisers.
04
Refine
Read the response and adjust as the situation develops.
Your next move
Start with
a conversation.
A new opportunity. A complex situation.
A reputation that matters.